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Veggiebel is a pioneering global company in first class vegan and healthy food !

My name is Pascal Depuydt and this is my story, maybe it inspires you to eat more plant-based too.

I am a butcher's son, 5th generation family business since 1872. When I took over the business in 1997 I knew something wasn't right. After more than a decade of doubts, I finally took the plunge in 2012 I felt confident enough of myself to make the switch. I sold the family business and concentrated 100% on veganism, which intrigued me greatly.

I compare my own story to that of a transgender....

The way a transgender realizes that something isn't right and finally feels liberated after years of discomfort and doubt by being able to switch to the opposite sex, that's how I've been transformed from butcher to vegan and I feel very good about it and that is why the attention for animals is so high on my list.

I started veganizing meat products with full enthusiasm, and successfully.

Vegan products should be as close to nature as possible in my opinion. That is why I have made the choice to only produce organic products.


All our products are palm oil free, gluten free, soy free and without preservatives.

Your sincerely

Pascal Depuydt