My name is Pascal Depuydt, founder of Veggiebel, and this is my story

 

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I am a butcher's son, born into a 5th-generation family business that started in 1872 in the heartland of Flanders Fields, medieval Ypres, Belgium. Perseverance, passion for food, and more than a century and a half of professional experiences were passed on from father to son.

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When I took charge of the business in 1997, I knew something wasn't right. In 2012, after more than a decade of doubting the industrial meat business, I felt confident enough to make a drastic switch. I sold the family meat business and plunged 100% into veganism, which always intrigued me greatly.

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Since attention to animal welfare was also high on my priority list, the transition from butcher to vegan went smoothly and created a general sense of well-being. So, I started enthusiastically transforming traditional meat products into even better-tasting vegan foods.

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In my opinion, vegan ingredients should preserve as closely as possible their original natural flavors. Therefore, the decision to manufacture only exclusively organic foods was self-evident.

 

As all of our foods are palm-oil free, gluten free, soy free and without allergens and preservatives, Veggiebel proudly presents to you our innovative organic and vegan products.

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Perhaps, our  story will inspire you to eat more plant-based foods as well